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Wednesday, June 15, 2005

"No Estrogen Allowed"?

I'm back from the beach, where I was mostly surrounded by females: my wife, two daughters, my daughters' friends, mother-in-law, sister-in-law, and niece. Whew.

As someone who carries a Y chromosome, I'm nonetheless offended by something I heard late last week while listening to WXXA-AM 790 in Louisville: "No estrogen allowed."

Seriously, that is the slogan used by the all-sports Fox radio station that broadcasts the Cincinnati Reds games locally.

Check out the station's website and you will find a photo of former University of Kentucky and Louisville basketball coaches Joe B. Hall and Denny Crum (who have a program on the station) -- surrounded by Hooters' girls. This is displayed prominently on the front page!

Two thoughts: this is a really odd phrase to use during a major league baseball game since about 45% of the ticket-buying fans are female. Indeed, some teams are launching new initiatives designed explicitly to increase the number of female fans for the game. Additionally, women are playing real baseball and increasingly serving as club executives and broadcasters.

Second thought: does baseball really want to be associated with the anti-estrogen world? Yesterday, I saw the signs for Hooter's Air in BWI airport. Really.

And Hooters is interested in sponsoring baseball...


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