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Friday, February 01, 2013

Out of Print

As I noted about a year ago, advertisers have spent the past decade or so abandoning print media in favor of the internet. The data from 2012 suggest the trend is worsening -- mostly to the benefit of Google:
A new study from Statista has revealed that Google (GOOG) is making more advertising revenue than the entire U.S. print media combined. The Internet giant has raked in slightly more than $20 billion in ad revenue in the first six months of 2012, while the U.S. print media industry has generated just less than $20 billion as a whole.

“Google, a company founded just 14 years ago, makes more money from advertising than an industry that has been around for more than a hundred years,” Statista notes.
Here's what the trend looks like in a graph:


Back in 2000, I believe my household subscribed to at least 10 different magazines. However, No Depression folded nearly five years ago. The American Prospect was a biweekly, became a monthly (published 10 times per year), and is now a (thick) bimonthly. Most other magazines we receive have dropped the total number of issues published per year or reduced their content. Utne Reader jacked up subscription prices to a level that made each bimonthly issue cost about $6. We dropped it.


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