Out of Print

As I noted about a year ago, advertisers have spent the past decade or so abandoning print media in favor of the internet. The data from 2012 suggest the trend is worsening -- mostly to the benefit of Google:

A new study from Statista has revealed that Google (GOOG) is making more advertising revenue than the entire U.S. print media combined. The Internet giant has raked in slightly more than $20 billion in ad revenue in the first six months of 2012, while the U.S. print media industry has generated just less than $20 billion as a whole.

“Google, a company founded just 14 years ago, makes more money from advertising than an industry that has been around for more than a hundred years,” Statista notes.

Here's what the trend looks like in a graph:

Back in 2000, I believe my household subscribed to at least 10 different magazines. However, No Depression folded nearly five years ago. The American Prospect was a biweekly, became a monthly (published 10 times per year), and is now a (thick) bimonthly. Most other magazines we receive have dropped the total number of issues published per year or reduced their content. Utne Reader jacked up subscription prices to a level that made each bimonthly issue cost about $6. We dropped it.


Visit this blog's homepage.

For 140 character IR and foreign policy talk, follow me on twitter.

Or for basketball, baseball, movies or other stuff, follow this personal twitter account.