Is Yum! destroying Kentucky forests?

According to the Dogwood Alliance, an NGO devoted to saving Southern U.S. forests and promoting sustainable forestry practices, Louisville-based Yum! Brands does not practice responsible corporate citizenship:

When it comes to their paper packaging decisions they are contributing to large scale clearcutting and conversion of natural forests to sterile pine plantations which has disastrous impacts on the biodiversity of Southern forests and communities.

While countless other companies like Staples, Office Depot, Random House, Wal-Mart, McDonald’s, Starbucks and others have developed sustainable paper purchasing policies and taken action to help protect forests, to date, Yum! Brands lags seriously behind.

When it comes to paper packaging choices, Yum! Brands has no clear plans for increasing its use of purchases of post consumer recycled paper or ensuring that its paper is certified by FSC standards –the only independent global certification system in the world accepted by the conservation, aboriginal and business communities.

Yum! is a major sponsor of University athletics. The basketball/volleyball practice facility is named after the corporation.

In the world of corporate social responsibility, it's never good to be compared unfavorably to Wal-mart, McDonald's or Starbucks. Each of those companies has previously been targeted in specific NGO campaigns.



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