Presidential politics goes nuclear

This "daisy ad" from 1964 is infamous, though it aired only once (but see also this ad for more context from that campaign cycle). I've showed this ad many times in my classes:



A super-PAC supporting Hillary Clinton is going to run the following ad in a number of swing states this election cycle -- Florida, Iowa, Nevada, North Carolina, and Ohio.


I'm not 100% sure that ad is all that effective. Read this piece and watch the accompanying videos to understand the context for this ad. People who have paying attention to the campaign for months (high information voters) already know this material, but those not paying attention (low information voters) won't get enough content from the new ad.

Will it resonate emotionally?

I'll close by quoting a (former?) Republican hero:

“A nuclear war cannot be won and must never be fought. The only value in our two nations possessing nuclear weapons is to make sure they will never be used. But then would it not be better to do away with them entirely?”
Ronald Reagan, 1984 State of the Union


H/T to Patrick Caldwell. 

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